This is a course introduced from the academic year,
2000-2001, by the University of Mumbai.
It has been designed to provide students with a firm grounding
in communication skills.
It aims to develop an ability for critical thinking and creativity and
to give the students an opportunity to combine the theoretical
curriculum with practical applications, through detailed research,
lucid writing skills, oral presentation skills and a mastery of
various mass communications media in our global information age.
Students who have passed the H.S.C. examination in Arts,
Science or Commerce, with not less than 50% marks, are eligible to
apply for this course.
Like the B.M.S. course, this is also a three-year degree
course with six semesters.
The areas of specialization in the third year are: Advertising
and Journalism. During
the second year, the students receive on-the-job training through
Internship. Besides this,
Group Discussions, Seminars and Field Visits will be conducted during
the course of 3 years.

THE SELECTION PROCESS
Application
forms for admission to the First Year BMM will be available on our
website at www.xaviers.edu in the section Noticeboard, from the last
week of May. They may be sent by registered post or courier, with all
the indicated documents, to reach in time for the admission process.
These Application forms will also be made available at the College
Office, from the day the H.S.C. results of the Maharashtra State Board
(XII standard) are announced. They should be submitted to the College
Office with documentation, within the time frame that will be
announced by the University of Mumbai and displayed on our
noticeboards, including the online noticeboard.
The
actual admissions will begin only after the declaration of results of
the XII in Mumbai. This date will be announced sometime in May but is
likely to be anytime after the 25th of May. Admissions will be done on
the basis of the total marks scored in all subjects taken in the XII
standard exam. There is no entrance test for this course.
Students passing the
H.S.C. or any other examinations conducted by Boards/Universities
outside Maharashtra State, should apply to the college for a
provisional eligibility certificate. To apply for this one has to
display the original Mark sheet at the College office, along with 2
photocopies. For confirmation of the eligibility, students should
submit to the College Office, before the close of the first term, the
Statement of Marks, the Passing Certificate and the Migration
Certificate.
At the time of admission the student
must submit the following documents in original along with duly
attested photocopies.
1. H.S.C. Marksheet
2. Baptism Certificate (For the Minority
community - Christians)
3. Caste Certificate (if applicable)
4. Documentary Evidence regarding
special category status:
Special Category consists of:
· Wards of Transferred State/Central
Govt. and Pvt. Sector employees, wards of employees of Defence
Dept./ex-service personnel, wards of Freedom Fighters, physically
handicapped candidates, and students who have met with accidents.
· AWARD WINNERS at the
District/State/National Level in Sports or cultural activities.
The total fees, including deposit and
laboratory fees, as prescribed by the Mumbai University, are as
follows:
F.Y.B.M.M. Rs.17,100/-
(approx.)
S.Y.B.M.M. Rs.16,580/-
(approx.)
T.Y.B.M.M. Rs.14,680/-
(approx)
Note: The Reserved Category Candidates
(i.e. SC,ST,VJNT,DT,SBC & OBC) will be entitled to exemption of
certain fees as prescribed by the Government, subject to submission of
necessary documents along with the application form, to be held
eligible for such concession.

RECOMMENDED CURRICULUM FOR
ADVERTISING & JOURNALISM
(COMMON
PAPERS FOR BOTH THE COURSES IN
THE FIRST
FOUR SEMESTERS)
First
Year: First Semester (Six Papers)
1.1
Effective Communication Skills – I
1.2
Fundamentals of Mass Communication
1.3
Introduction to Computers
1.4
Landmarks to 20th Century World History
1.5
Introduction to Sociology
1.6
Economics
First
Years: Second Semester (Six Papers)
2.1
Effective Communication Skills – II
2.2
Political Concepts and Indian Political Systems
2.3
Principles of Marketing
2.4
Introduction to Psychology
2.5
Principles of Management
2.6
Introduction to Literature in English
Second
Year: Third Semester (Six Papers)
3.1
Introduction to Advertising
3.2
Introduction to Journalism
3.3
Introduction to Public Relations
3.4
Introduction to Media Studies
3.5
Introduction to Culture Studies
3.6
Introduction to Creative Writing
Second
Year: Fourth Semester (Six Papers)
4.1
Mass Media Research
4.2
Organisational Behaviour
4.3
Understanding Cinema
4.4
Radio and Television
4.5
Advance Computers
4.6
Print Production and Photography
ADVERTISING
Third
Year: Fifth Semester (Six Papers)
5.1
Advertising in Contemporary Society
5.2
Copywriting
5.3
Advertising Design
5.4
Consumer Behaviour
5.5
Media Planning and Buying
5.6
Brand Building
Third
Year: Sixth Semester (Six Papers)
6.1
Advertising and Marketing Research
6.2
Legal Environment and Advertising Ethics
6.3
Financial Management for Marketing and Advertising
6.4
Agency Management
6.5
The Principal and Practice of Direct Marketing
6.6
Contemporary Issues
JOURNALISM
Third
Year: Fifth Semester (Six Papers)
5.1
Reporting
5.2
Editing
5.3
Feature and Opinion
5.4
Journalism and Public Opinion
5.5
Indian Regional Journalism
5.6
Niche and Magazine Journalism – I
Third
Year: Sixth Semester (Six Papers)
6.1
Press Laws and Ethics
6.2
Broadcast Journalism
6.3
Niche Journalism – II
6.4
Internet and Issue in the Global Media
6.5
News Media Management
6.6
Contemporary Issues

SCHEME OF EXAMINATION FOR BMS &
BMM
i)
The examination shall be conducted at the end of each Semester.
ii)
A theory paper shall carry 100 marks.
The evaluation of the performance of the students in theory
papers shall be on the basis of both internal assessment (40%) and
semester examination (60%).
Internal evaluation shall be on the basis of class assignment,
group discussions, seminar attendance etc.
The Semester end examination shall be held at the end of each
Semester and shall be of 2hours’ duration.
iii)
The responsibility of evaluation during the first 4 Semesters shall rest
with the College/ Institution wherein the students are admitted for
the course. The
College/Institution shall carry out the internal evaluation for theory
papers in Semesters V & VI while the University shall conduct the
Semester-end examination for these two Semesters.
The Internal evaluation marks of students appearing for
Semester V and VI shall be sent to the University by the respective
College/Institution before the commencement of the respective
semester-end examination.
iv)
The evaluation of Projects I & II shall be carried out by the examiners
appointed by the University inclusive of viva-voce examination.
The project reports shall be assessed for 60% of the total
marks while the viva-voce examination shall carry 40% of the marks.

i)
A candidate shall
have to obtain a minimum of 50% marks in each theory paper and project
to clear a particular semester.
ii)
A candidate shall be placed in the First Class with Distinction if s/he
secures a minimum of 50% marks in each of the theory papers and
projects in Semesters V & VI, considered separately, and at least 60%
marks on the aggregate.
iii)
A candidate shall be placed in the First Class if he/she secures a
minimum of 50% marks in each of the theory papers and projects in
Semesters V & VI, considered separately, and at least 60% marks on the
aggregate.
iv)
A candidate shall be place in the Second Class if s/he secures a minimum
of 50% marks in each of the theory papers and projects in Semesters V
& VI, considered separately, and at least 50% marks on the aggregate.
v)
A candidate shall have to secure at least 50% marks in each of the theory
papers and projects to pass the examination.
vi)
A candidate who fails in any particular theory papers shall be allowed to
reappear for those particular theory papers. However, his/her internal evaluation marks shall be carried
over, but s/he shall not be entitled to any class on passing.
vii)
A candidate who fails in more than two theory papers at the Semester-end
examination shall not be allowed to keep terms for the next Semester.