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This course
was
introduced
by the
University
of Mumbai in
the year
1999-2000.
With
the growing
demand for
professionally
qualified
management
executives,
the course
has been
especially
designed to
create
middle cadre
management
personnel.
It
is a
three-year
degree
course, with
six
semesters,
managed by a
full-time
and visiting
faculty
drawn from
the
Industrial
and Service
sectors.
The
College is
committed to
providing
in-depth
training
using the
latest
equipment in
computers,
practical
experience,
industrial
visits and
summer
placements,
wherever
possible.
ELIGIBILITY: A candidate, for being eligible for admission to the B.M.S. degree course shall have passed XIIth std. Examination conducted by the Maharashtra State Board of Higher Secondary Education or any examination recognized as equivalent thereto at one and the same sitting or Diploma in any Engineering branch conducted by the Board of Technical Education, Maharashtra State with two years or three years or four years duration after passing the Secondary School Certificate (S.S.C.) examination or any examination recognized as equivalent thereto and should have secured not less than 45% marks in case of students belonging to Open Category and not less than 40% marks in the case of students belonging to Reserved Category.
Application forms for admission to the First Year BMS will be available on our website at www.xaviers.edu in the section Noticeboard, from the last week of May. They may be sent by registered post or courier, with all the indicated documents, to reach in time for the admission process. These Application forms will also be made available at the College Office, from the day the H.S.C. results of the Maharashtra State Board (XII standard) are announced. They should be submitted to the College Office with documentation, within the time frame that will be announced by the University of Mumbai and displayed on our noticeboards, including the online noticeboard.
The actual admissions will begin only after the declaration of results of the XII in Mumbai. This date will be announced sometime in May but is likely to be anytime after the 25th of May. Admissions will be done on the basis of the total marks scored in all subjects taken in the XII standard exam. There is no entrance test for this course. Students passing the H.S.C. or any other examinations conducted by Boards/Universities outside Maharashtra State, should first obtain and submit a provisional eligibility certificate from the Registrar, University of Mumbai, Eligibility Section, Vidyanagari, Santacruz (E), Mumbai – 400 098, before they seek admission to the Senior College. To apply for this one has to display the original Mark sheet at the office, along with 2 xerox copies. After Admission, for confirmation of the eligibility, students should submit to the College Office, before the close of the first term, the Statement of Marks, the Passing Certificate and the Migration Certificate. At the time of admission the student must submit the following documents in original along with duly attested photocopies. 1. H.S.C. Marksheet 2. Baptism Certificate (For the Minority community - Christians) 3. Caste Certificate (if applicable) 4. Documentary Evidence regarding special category status: Special Category consists of: · Wards of Transferred State/Central Govt. and Pvt. Sector employees, wards of employees of Defence Dept./ex-service personnel, wards of Freedom Fighters, physically handicapped candidates, and students who have met with accidents. · AWARD WINNERS at the District/State/National Level in Sports or cultural activities. The total fees, including deposit and laboratory fees, as prescribed by the Mumbai University, are as follows: F.Y.B.M.S. Rs.11,000/- (approx.) S.Y.B.M.S. Rs. 9,580/- (approx.) T.Y.B.M.S. Rs.10,100/- (approx) An upgradation of these fees is expected for the year 2007-2008
Note: The Reserved Category Candidates (i.e. SC,ST,VJNT,DT,SBC & OBC) will be entitled to exemption of certain fees as prescribed by the Government, subject to submission of necessary documents along with the application form, to be held eligible for such concession.
DURATION:
1.
The Course
shall be a
full-time
course.
The
duration of
the course
shall be of
six
semesters
spread over
three years.
2.
Number of
students: A
batch shall
consist of
not more
than 60
students.
3.
The course
shall
consist of
39 modules
comprising
38 theory
papers and 1
project.
The
Scheme of
modules
shall be as
follows:
First Year:
First
Semester
(Seven
Papers)
1.1
Foundation
of Human
Skills – I
1.2
Finance and
Cost
Accounting
1.3
Business Law
1.4
Quantitative
Methods for
Business – I
1.5
Effective
Communication
– I
1.6
Principles
of
Management –
I
1.7
Introduction
to Computers
First Year:
Second
Semester
(Seven
Papers)
2.1
Foundations
of Human
Skill – II
2.2
Industrial
Law
2.3
Computer
Applications
in Business
2.4
Business
Environment
2.5
Managerial
Economics –
I
2.6
Production
Management
2.7
Environmental
Management
Second Year:
Third
Semester
(Six Papers)
3.1
Management
Accounting
3.2
Managerial
Economics –
II
3.3
Marketing
Management
3.4
Materials
Management
3.5
Effective
Communication
– II
3.6
Principles
of
Management –
II
Second Year:
Fourth
Semester
(Six Papers)
4.1
International
Marketing
4.2
Elements of
Direct and
Indirect
Taxes
4.3
Export-Import
Procedures
and
Documentation
4.4
Management
of Small
Scale
Industries
4.5
Productivity
and Quality
Management
4.6
Public
Relations
Management
Third Year:
Fifth
Semester
(Seven
Papers)
5.1
Human
Resources
Management
5.2
Service
Sector
Management
5.3
Financial
Management
5.4
Elements of
Logistics
Management
5.5
Management
of
Co-operatives
5.6
Rural
Marketing
5.7
Project Work
– I
Third Year:
Sixth
Semester
(Seven
Papers)
6.1
Entrepreneurship
6.2
Quantitative
Methods for
Business –
II
6.3
Marketing
Research
6.4
Indian
Management
Thought and
Practices
6.5
Elective
Paper – I
Econometrics
or
International
Finance
6.6
Elective
Paper – II
Special
Study in
Finance or
Special
Study in
Marketing
6.7
Project Work
– II
i)
Total number
of lectures
per theory
paper shall
be minimum
of 50 and a
maximum of
55, each of
50 minutes
duration.
ii)
For the
project
work, the
teacher
shall
initially
engage about
5 lectures
for
orientation.
The
students
shall visit
the field
for data
collection
and analyze
the same.
Before the
report is
finalized
the students
shall
present
their
findings to
the faculty
wherein the
faculty
shall
provide
guidelines
for
finalization.
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This is a
course
introduced
from the
academic
year,
2000-2001,
by the
University
of Mumbai.
It
has been
designed
to provide
students
with a
firm
grounding
in
communication
skills.
It
aims to
develop an
ability
for
critical
thinking
and
creativity
and to
give the
students
an
opportunity
to combine
the
theoretical
curriculum
with
practical
applications,
through
detailed
research,
lucid
writing
skills,
oral
presentation
skills and
a
mastery of
various
mass
communications
media in
our global
information
age. Students who have passed the H.S.C. examination in Arts, Science or Commerce, with not less than 50% marks, are eligible to apply for this course.
Like the
B.M.S.
course,
this is
also a
three-year
degree
course
with six
semesters.
The
areas of
specialization
in the
third year
are:
Advertising
and
Journalism.
During the
second
year, the
students
receive
on-the-job
training
through
Internship.
Besides
this,
Group
Discussions,
Seminars
and Field
Visits
will be
conducted
during the
course of
3 years.
THE SELECTION PROCESS Application forms for admission to the First Year BMM will be available on our website at www.xaviers.edu in the section Noticeboard, from the last week of May. They may be sent by registered post or courier, with all the indicated documents, to reach in time for the admission process. These Application forms will also be made available at the College Office, from the day the H.S.C. results of the Maharashtra State Board (XII standard) are announced. They should be submitted to the College Office with documentation, within the time frame that will be announced by the University of Mumbai and displayed on our noticeboards, including the online noticeboard. The actual admissions will begin only after the declaration of results of the XII in Mumbai. This date will be announced sometime in May but is likely to be anytime after the 25th of May. Admissions will be done on the basis of the total marks scored in all subjects taken in the XII standard exam. There is no entrance test for this course. Students passing the H.S.C. or any other examinations conducted by Boards/Universities outside Maharashtra State, should first obtain and submit a provisional eligibility certificate from the Registrar, University of Mumbai, Eligibility Section, Vidyanagari, Santacruz (E), Mumbai – 400 098, before they seek admission to the Senior College. To apply for this one has to display the original Mark sheet at the office, along with 2 xerox copies. After Admission, for confirmation of the eligibility, students should submit to the College Office, before the close of the first term, the Statement of Marks, the Passing Certificate and the Migration Certificate. At the time of admission the student must submit the following documents in original along with duly attested photocopies. 1. H.S.C. Marksheet 2. Baptism Certificate (For the Minority community - Christians) 3. Caste Certificate (if applicable) 4. Documentary Evidence regarding special category status: Special Category consists of: · Wards of Transferred State/Central Govt. and Pvt. Sector employees, wards of employees of Defence Dept./ex-service personnel, wards of Freedom Fighters, physically handicapped candidates, and students who have met with accidents. · AWARD WINNERS at the District/State/National Level in Sports or cultural activities.
The total fees, including deposit and laboratory fees, as prescribed by the Mumbai University, are as follows: F.Y.B.M.M. Rs.10,600/- (approx.) S.Y.B.M.M. Rs.10,380/- (approx.) T.Y.B.M.M. Rs.10,100/- (approx) An upgradation of these fees is expected for the year 2007-2008
Note: The Reserved Category Candidates (i.e. SC,ST,VJNT,DT,SBC & OBC) will be entitled to exemption of certain fees as prescribed by the Government, subject to submission of necessary documents along with the application form, to be held eligible for such concession.
RECOMMENDED
CURRICULUM
FOR
(COMMON
PAPERS FOR
BOTH THE
COURSES IN
THE FIRST
FOUR
SEMESTERS)
First
Year:
First
Semester
(Six
Papers)
1.1
Effective
Communication
Skills – I
1.2
Fundamentals
of Mass
Communication
1.3
Introduction
to
Computers
1.4
Landmarks to
20th
Century
World
History
1.5
Introduction
to
Sociology
1.6
Economics
First
Years:
Second
Semester
(Six
Papers)
2.1
Effective
Communication
Skills –
II
2.2
Political
Concepts
and Indian
Political
Systems
2.3
Principles of
Marketing
2.4
Introduction
to
Psychology
2.5
Principles of
Management
2.6
Introduction
to
Literature
in English
Second
Year:
Third
Semester
(Six
Papers)
3.1
Introduction
to
Advertising
3.2
Introduction
to
Journalism
3.3
Introduction
to Public
Relations
3.4
Introduction
to Media
Studies
3.5
Introduction
to Culture
Studies
3.6
Introduction
to
Creative
Writing
Second
Year:
Fourth
Semester
(Six
Papers)
4.1
Mass Media
Research
4.2
Organisational
Behaviour
4.3
Understanding
Cinema
4.4
Radio and
Television
4.5
Advance
Computers
4.6
Print
Production
and
Photography
ADVERTISING
Third
Year:
Fifth
Semester
(Six
Papers)
5.1
Advertising
in
Contemporary
Society
5.2
Copywriting
5.3
Advertising
Design
5.4
Consumer
Behaviour
5.5
Media
Planning
and Buying
5.6
Brand
Building
Third
Year:
Sixth
Semester
(Six
Papers)
6.1
Advertising
and
Marketing
Research
6.2
Legal
Environment
and
Advertising
Ethics
6.3
Financial
Management
for
Marketing
and
Advertising
6.4
Agency
Management
6.5
The Principal
and
Practice
of Direct
Marketing
6.6
Contemporary
Issues
JOURNALISM
Third
Year:
Fifth
Semester
(Six
Papers)
5.1
Reporting
5.2
Editing
5.3
Feature and
Opinion
5.4
Journalism
and Public
Opinion
5.5
Indian
Regional
Journalism
5.6
Niche and
Magazine
Journalism
– I
Third
Year:
Sixth
Semester
(Six
Papers)
6.1
Press Laws
and Ethics
6.2
Broadcast
Journalism
6.3
Niche
Journalism
– II
6.4
Internet and
Issue in
the Global
Media
6.5
News Media
Management
6.6
Contemporary
Issues
SCHEME OF
EXAMINATION
FOR BMS &
BMM
i)
The
examination
shall be
conducted
at the end
of each
Semester.
ii)
A theory
paper
shall
carry 100
marks.
The
evaluation
of the
performance
of the
students
in theory
papers
shall be
on the
basis of
both
internal
assessment
(40%) and
semester
examination
(60%).
Internal
evaluation
shall be
on the
basis of
class
assignment,
group
discussions,
seminar
attendance
etc.
The
Semester
end
examination
shall be
held at
the end of
each
Semester
and shall
be of
2hours’
duration.
iii)
The
responsibility
of
evaluation
during the
first 4
Semesters
shall rest
with the
College/
Institution
wherein
the
students
are
admitted
for the
course.
The
College/Institution
shall
carry out
the
internal
evaluation
for theory
papers in
Semesters
V & VI
while the
University
shall
conduct
the
Semester-end
examination
for these
two
Semesters.
The
Internal
evaluation
marks of
students
appearing
for
Semester V
and VI
shall be
sent to
the
University
by the
respective
College/Institution
before the
commencement
of the
respective
semester-end
examination.
iv)
The
evaluation
of
Projects I
& II shall
be carried
out by the
examiners
appointed
by the
University
inclusive
of
viva-voce
examination.
The
project
reports
shall be
assessed
for 60% of
the total
marks
while the
viva-voce
examination
shall
carry 40%
of the
marks.
PASSING
STANDARDS
FOR BMS &
BMM
i)
A
candidate
shall have
to obtain
a minimum
of 50%
marks in
each
theory
paper and
project to
clear a
particular
semester.
ii)
A candidate
shall be
placed in
the First
Class with
Distinction
if s/he
secures a
minimum of
50% marks
in each of
the theory
papers and
projects
in
Semesters
V & VI,
considered
separately,
and at
least 60%
marks on
the
aggregate.
iii)
A candidate
shall be
placed in
the First
Class if
he/she
secures a
minimum of
50% marks
in each of
the theory
papers and
projects
in
Semesters
V & VI,
considered
separately,
and at
least 60%
marks on
the
aggregate.
iv)
A candidate
shall be
place in
the Second
Class if
s/he
secures a
minimum of
50% marks
in each of
the theory
papers and
projects
in
Semesters
V & VI,
considered
separately,
and at
least 50%
marks on
the
aggregate.
v)
A candidate
shall have
to secure
at least
50% marks
in each of
the theory
papers and
projects
to pass
the
examination.
vi)
A candidate
who fails
in any
particular
theory
papers
shall be
allowed to
reappear
for those
particular
theory
papers.
However,
his/her
internal
evaluation
marks
shall be
carried
over, but
s/he shall
not be
entitled
to any
class on
passing. vii) A candidate who fails in more than two theory papers at the Semester-end examination shall not be allowed to keep terms for the next Semester.
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